Jasper Environmental Association is an environmental organization independently monitoring management of Jasper National Park in Canada’s Rocky Mountains. Polls have consistently shown that the vast majority of visitors come to the parks to reconnect with nature and Parks Canada’s first priority under the National Parks Act is the protection of that nature. However, the parks are chronically under-funded by the federal government. Now, Parks heavily lobbied by local business interests wants to increase visitation by introducing new activities and events which could adversely affect the wildlife and wilderness character of the park.